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Outdoor signs for business - All you need to know

Outdoor Signs For Business : All You Need To Know

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Outdoor Signs for Business can serve so many purposes, one of which is publicity for your business.

Apart from publicity, you can also use outdoor signage to display your brand or business name, show important information to the public and even make an announcement.

Before you make any outdoor sign for your business, it is important that you have access to the right information that will guide you on the best kind of exterior signage for your business. 

From this article, you’ll become aware of what an outdoor Sign is, you find out the different uses of an external sign and the different types of signs that could be effective for your business.

Finally, we would also show you where you can get effective signage for your business.

Come with us, as we guide you to make the right decision with your outdoor sign.

What are Outdoor Signs?

Like the name implies, outdoor signs, also known as exterior signage are signs that stay outdoors or outside.

These kinds of signs are usually used to make the public aware of information, or even share updates or details about a particular event.

Outdoor Signs can be beneficial to your business if you use them correctly and for the right purposes.

Want to know how best to use an outdoor Sign? …Read Further.

Uses of Outdoor Signs for Business 

Here are some effective ways you can use your business outdoor sign.

1. As a Form of Advertising

With an effective outdoor signage, you can easily advertise your business to the public. 

This can be done by an outdoor signage that includes your business name, logo and other details about the services or products you offer.

A quality Signage will help you to attract new customers to your business and get them interested in your offer.

2. For Brand Visibility

You may be losing out on an opportunity to attract attention to your business and grow your brand visibility if you lack an outdoor sign.

Having an attractive and beautiful outdoor sign can grab your customers attention and increase your chances to turn them into new buyers.

3. To Make An Announcement

If you have a special offer, a new product launch, a flash sale or a bonanza, you can easily make the public aware of it through your outdoor signage.

Whether you run a restaurant, a hotel or even a clothing store, your outdoor sign can be an effective way to make an announcement to the public about your new offer.

4. To Give Direction

When people search for your store, they’ll need something to either give them direction or make them aware that they are at the right place.

An outdoor signage placed at your storefront could help you achieve this. You could also create some signs with arrows directing people to your business place.

Building a great outdoor Sign for your business doesn’t end at knowing the uses of signage. 

You’ll also need to understand the different types of outdoor signage so that you can confidently choose the kind of outdoor sign that will help you achieve your business goals.

And that’s exactly what we would be showing you below.

10 Different Types & Designs of Outdoor Signs

You need to pay attention to the kind of impression you give to the public with your signage. This is very important if you wish to attract your customers and get them to do business with you. 

Below are different types of outdoor signage you can use for your business.

  • Pylon signs
  • Storefront awnings
  • Channel letters
  • Building signs
  • Wall signs
  • Direction Signs
  • Billboards
  • Digital display 
  • Pole signs
  • Window graphics
  • Neon Sign 
  • Vinyl letter 
Pylon Signs - Outdoor Signs for business
Pylon Signs – Outdoor Signs for business


1. Pylon signs

Pylon signs are one kind of outdoor sign that are commonly used by businesses as a form of advertising.

These signs are usually tall, with one or two poles keeping it erect and free standing.

If your business is situated in a busy area, or a fast moving traffic area, you may want to consider these kinds of signs. This is because pylon Signs are tall enough to attract people’s attention even in a crowded environment.

You can use this kind of outdoor business sign if your business falls into the following categories:

  • Hotels 
  • Shopping centres
  • Restaurants
  • Gas stations
  • Industrial complexes. etc
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An Illuminated 3D lettering for our Client.

2. Storefront awnings

This is sometimes called Commercial Awnings. They are usually roof like structures placed in front of a store and sometimes serve as protection from sun and rain. These signs are one of the various types of storefront signs for business.

An awning signage is an effective way to promote your business to the public and attract foot traffic to your store.

Businesses that can use an Awning signage includes;

  • Hospitality industry
  • Galleries
  • Schools
  • Theatres
  • Salons
  • Shopping malls
  • Hospitals. e.t.c
Channel Letters - Outdoor Signs for business
Channel Letters – Outdoor Signs for business

3. Channel letters

Channel Letters are sometimes referred to as 3d letters signage. This kind of signage is made up of individual 3dsign/channel letters, logos or shapes  which are put together to convey a message.

Channel letters can be used in various settings and business types. They are usually mounted on a background like a wall, plastic or wood. 

If you fall under the following business categories you can make use of channel letters.

  • Gyms
  • Malls
  • Tech companies
  • Hotels
  • Wellness/health services
  • Retail stores
  • Restaurants etc.

Building Signs - Outdoor Signs for business

4. Building signs

If your goal is to make your business easily identified by people, then you may want to consider making a building sign for your business.

These types of signs can be used for different purposes like directing people to your store, advertising your business, displaying your business name or details and lots more.

Many businesses can take advantage of these kinds of signage, below are some of them;

  • Wellness/health services
  • Retail stores
  • Banks
  • Restaurants
  • Cafes
  • Real estate
  • Dealerships etc.
Wall Signage - Outdoor Signs for business
Wall Signage – Outdoor Signs for business

5. Wall signs

Wall signs are signs that are displayed on the wall for the purpose of promoting your business.

Most wall signs are easy to install and also get rid of, this makes them a great choice if you’re looking to install signage without long business downtimes.

These durable signs can be used by a number of businesses in different industries, but here are a few;

  • Restaurants
  • Retail stores
  • Sports teams/venues
  • Event venues
  • Clothing/lifestyle brands
  • Real estate
  • Wellness/health services etc.

6. Direction Signs

These kind of exterior signs are used to give people direction to your business place.

They could be placed at important junctions that lead to your business place on at landmarks close to your business.

Direction Signs are effective for businesses like;

  • Hotels
  • Restaurants
  • Event centres
  • Retail stores
  • Shopping malls etc.

7. Billboards

This is one of the most popular forms outdoor signs.  It is usually used for the purpose of advertising and it appears to be larger than other types of outdoor signage.

These kind of signs could boost the reach of your business and allow more peiy to know about your business.

Billboards are usually mounted in business areas, express roads and intersections. Some businesses that use these kinds of signs are:

  • Event venues
  • Banks
  • Clothing/lifestyle brands
  • Automakers/dealerships
  • Wellness/health services
  • Insurance companies
  • Food industry etc.
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8. Digital Displays

Digital display outdoor signage can be used for multiple functions. These kinds of outdoor signs allows you to show graphics, images and even videos with sounds to the public.

Some Digital display outdoor signage can also be used as electronic billboards and are really effective types of signage for businesses who want to grab people’s attention through audio-visual means.

This kind of sign can be used for any industry or business type.

Other types of outdoor signs includes;

  1. Pole signs
  2. Window graphics
  3. Neon Sign 
  4. Vinyl letter 

Cost of Outdoor Signs 

Different signs have different costs. The cost of an outdoor signage will depend on:

  • The type of outdoor sign you’re looking to build for your business.
  • The type of materials you intend to use.
  • Your location.

Nevertheless, on average, outdoor Signs could cost you anywhere from #20,000 to over #1,000,000 ($30 to $1,500)

Where to Get Outdoor Signs in Nigeria 

Ledsignage is one of the best signage companies in Nigeria, with a lot of great testimonials from clients around the country.

From Ledsignage, you can get an Outdoor sign that is customised to your business needs and can help you achieve your goals.

You can easily reach out to us for a quote or to learn more by clicking the button below…

Outdoor signage for Business


We hope you found this helpful, reach out to us if you have further questions…Thank you for reading.


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