10 MOST EFFECTIVE SIGNAGE CREATION TIPS TO GROW YOUR BUSINESS.
Your Business could be the next big thing, but it all depends on some strategies.
One of the most important part of your business visibility is your signage and how you use signage in your business is very vital.
You either let your business fade into the background and become covered up in darkness forever.
You pay attention to these 10 most effective Signage creation tips that will make your sign more visible, and make your business stand out from the crowd and produce more profits.
Read on, as we show you these secret tips very few people know about.
WHAT MAKES A BUSINESS SIGNAGE EFFECTIVE?
Effective Signage has proven for decades to be one of the most important marketing strategies Business owners use to advertise their brand, products and services.
For a business Signage to be effective it most possess some qualities:
- It must have a clear message.
- It must standout.
- It must be attractive and persuasive.
- It must have a powerful call to action, that encourages customers to take the actions you want e.g buy a product.
- For brands, your signage must be recognisable.
MOST EFFECTIVE SIGNAGE CREATION TIPS YOU MIGHT HAVE NEVER HEARD OF.
You want to make the best and most effective signage that gets the results you want for your business right?
Let’s show you how with these tips and tricks.
1. APPLY QUALITY SIGNAGE ILLUMINATION
To do this, you can make use of LED to add lightening effects to your signage. This ensures that it is visible even at dark hours. Applying illumination to your signage makes it beautiful and visible if done correctly.
2. USE 3D LETTERING
Make use of 3D lettering to make your signage have a more realistic and visually appealing texture.
3D lettering is a great way to create attractive and visible signage for your business.
3. USE COLOURS AND IMAGES UNIQUE TO YOUR BRAND
One easy way for any brand to stand out is to be recognisable without any extra effort.
Using colours, images, logos and graphics that are unique to your brand in your signage helps to make your signage effective and memorable.
Customers and prospects can easily know that the Signage belongs to your brand, and it stays in their memory. Creating signage with that in mind helps to increase brand awareness and makes you stand out.
4. USE A BIG AND BOLD FONT
The reason why using a bold font for your signage is advantageous can not be overemphasized.
Apart from the fact that it makes your sign easy to read, it exposes the signage and allows people to spot it easily. Big and bold font has a way of reflecting authority and expertise.
5. KEEP THE MESSAGE/WRITTEN TEXT BRIEF AND STRAIGHT TO THE POINT
Your signage should have a simple message that is directed to fulfill a particular purpose.
Over crowding the signage with so much text may be disastrous. It appears disorganized and affects the whole purpose of the signage.
When creating signage for your business, be brief with the text and go straight to the point.
6. PAY ATTENTION TO HOW YOU POSITION/PLACE YOUR SIGNS
Many signage companies and Businesses do not understand the importance of proper signage placement/positioning,but Ledsignage.ng knows better.
Most Signage makers put signage in a direction where the eyes collides with sun. This can be annoying for customers who intend to read your signage.
Effective Signage is positioned in places where the eyes can comfortably reach and read without obstruction. Many people, either position their signage too high or too low. This destroys the effect a signage should have on your business.
7. USE A CLEAR CALL TO ACTION
Your signage should have a call to action. What do you want people to do after reading your signage?
Do you want them to visit your shop? Do you want them to take a particular action? Do you want them to give you a call?
Whatever it is you want them to do should be stated clearly on your signage, and positioned where they can see it.
8. STUDY YOUR SURROUNDING
This is very vital. Before setting up signage, ensure to find out what others in your business environment and location are doing with their signage.
From the discovery of your study of the surrounding, you will gain meaningful insights into what would and the wouldn’t work for your business signage.
Be sure to adhere also to the laws of the land, because it could be dangerous to set up signage with colour, text or graphics that is Illegal in your location.
9. ADD ELEMENTS OF ATTRACTION
Elements of attraction are strategic and creative ways to make a signage more effective and efficient.
At Ledsignage.ng, we use a combination of display screen to add attractive effects and some other times we use RGB lights.
The purpose of this is to lure passerbys with these attractive effects and get them to read what the signage says.
If done right, the number of people coming into your shop, will become a long queue of people begging to buy from you at your own price.
10. BE DIFFERENT
As simple as the words are. Try to be creative with your signage. Do not follow the crowd. Play with colour, try new elements.
Hope you got value?
We would love to help you design, create and install effective and efficient SIGNAGE for your business that drags alot of customers to your business place and make them want to spend their money on your products and services.
We are Ledsignage.ng, affiliated to SKYTRAIN ELECTRONICS LTD. We are regarded by Google as the BEST SIGNAGE COMPANY in Port Harcourt, Rivers State, Nigeria.
We have the reputation of being the pioneers of the first ever all exclusive DIGITAL SIGNAGE AND DISPLAY shop in Nigeria, where you could purchase any size and specification of DIGITAL SIGNAGE and DISPLAY SCREENS at the spot.
We have lost count of the numbers of Signage, Signs, Digital Clocks, Digital Display screens, Digital hymns, Waiter Assistant Systems, and safety boards we’ve created for major brands across the country.
We’ve worked with and delivered products for SHELL, HEINEKEN, PABOD, NOVOTEL HOTELS, MERITZ HOTELS, FLUFFY DIVA, ICON MOBILE, JENNY’S GLOW, THE NIGERIAN MILITARY, KENTALS FILLING STATION, LESUKKA, CALLUS MILLER, SALVATION MINISTRIES, WINNERS CHAPEL, BET KING, and a long list of other amazing brands.
For us, it’s been an amazing experience giving life to brands, serving them the best way possible and we would love you to join the list of brands that have enjoyed our products and services.
We are driven by the passion to make your business more visible and attention grabbing by applying our expertise in Signage to answer your questions, solve your needs and create the best signage for your business.
LET’S CONNECT RIGHT AWAY:
Call or Send us a message : 07060610480
Visit us on Facebook: Ledsignage.ng
Till we meet again, stay safe.