Did you know that a proper filling station branding in Nigeria and across the world can offer you so much benefits, build brand familiarity amongst customers and help you attract new customers as well?
This is why it is advisable to work with the best agency for your gas and petrol station branding whenever you wish to set up a new filling station.
If you’ve ever wondered where you can get the best branding done for you just how you’d love it, then you’ve definitely come across the right information.
In this article, you’ll find out what you’ll need for a successful gas and petrol station brand set up and where you can get this done for you.
However, before we walk you through everything you ought to know in this article, we would like to help you understand some important things about branding.
What is a brand?
A brand is an entity, product, service or concept that is publicly differentiated from other products, services, entities or concepts to enable easier communication and better marketing.
This simply means that your filling station is a brand and it needs to be properly distinguished from others in the market so that it can stand out and be easily identified by people.
With a good filling station branding, you can easily build a bond with your customers because they will be able to identify you even with a short glimpse.
What is Branding?
Branding is the process of creating the different aspects of your business identity and making it known to the public.
The different aspects of your branding may include; the brand name, its qualities and personality, logos, brand colour, signage, design etc.
When setting up your branding for your filling station, you should consider some important things that would help to make your business stand out.
Things to consider when Setting up your filling station branding in Nigeria.
When setting up your filling station branding, there are some things you should consider. These things are;
- Brand Colour.
- Brand Logo.
- Target Audience.
- Brand Name.
- Brand Details.
1. Brand Colour and Font
At ledsignage.ng, when setting up your filling station branding, we work with you to ensure that we pick a colour and Font that is consistent with your brand colour.
This will help us to pick the proper design materials for the branding like Alco boards, lighting, Led display, Stickers and even your Signage set up.
For this to be effective for your business, you need to ensure that any colour & font you pick will be consistent in all of your filling stations or businesses at other locations so that customers can easily recall your brand.
2. Brand Logo
After you’ve chosen your brand colour, the next thing to do is to design a logo for your filling station.
You need to design a logo that is representative of your business and is easily associated with your business.
Your logo serves as the face of your company and therefore you need to make it unique, easy to identify and scale as well.
3. Target Audience
Your target audience are the people you wish to sell to at your petrol station.
For petrol stations, the target audience is usually broad, however the way you brand your filling station will still affect how people perceive the quality of your station.
So, you want to ensure that you set up your filling station in a way that positions your business as an authority to your target audience.
To know more about your target audience, you can do the following:
- Talk to people who you consider to be part of your target market and ask them what makes them to buy from a fuel station.
- Research your competitors and look at what they are doing well and what they aren’t doing so well.
- Go into any gas or fuel station and buy fuel so that you can have a feel of what your customers may like or dislike.
4. Brand Name
Your brand name is very important because this is what people would know your business as.
Brand name is an important aspect of your filling station branding in Nigeria and across the world because it affects your brand logo, business details, your marketing, your trademark registration, etc.
When choosing a brand name for your filling station, choose one that is easy to remember, relatable and unique.
5. Brand Details
There are other aspects of your filling branding you need to consider too.
These could include; your slogan, your brand focus, Key visuals, brand personality and your tagline.
This will help people associate a particular feeling or experience with your filling station and even relate it with their friends.
Pitfalls To Avoid When Branding Your Filling Station in Nigeria
When branding your filling station in Nigeria, you should look out for the following pitfalls and avoid them as much as you can.
- Ensure that you avoid inconsistent branding Across your businesses.
- Avoid Using Taglines or Branding Assets that are not acceptable in your business location.
- Work with a quality Signage and branding company to ensure that you avoid the use of inferior materials for your fueling station branding.
- Try as much as you can to make your brand name easy to pronounce and remember.
- Ensure that you properly keep important aspects of your brand (Colour coding, brand logo, brand name, key visuals, tagline, values, personality) safe for retrieval in the future.
Best Agency for Gas and petrol filling station branding in Nigeria
Now that you know what you’re expected to do for your filling station branding in Nigeria or anywhere else, let’s show you where you can get this done.
Ledsignage.ng can get your filling station branding done for you in Nigeria in record time without any stress on your end.
The company has branded over 20 filling stations and has been in existence for over 6 years serving businesses across the country with its experience in signage, digital display and petrol station branding.
This Signage company in Nigeria, can deliver for clients in all locations within Nigeria as well as some neighbouring African countries.
If you’re looking for the best agency to brand your gas and petrol filling station, then you’re sure to get value if you reach out to Ledsignage.ng to do the job for you.
You can Click here to find a catalogue of jobs delivered for clients.
Now that you have a clear understanding of what to expect for your fueling station branding in Nigeria, you need to get to work now and get the job done.
However, it is not advisable to brand your business by yourself, because your branding and signage can help your business or destroy it.
This is why we advise our readers to work with Branding and signage experts like ledsignage.ng to ensure that their branding is done properly.
With that said, you can easily contact LED signage to learn more about how the company can help you properly brand your filling station in Nigeria.
Click the button below to contact a Representative…